Emva kweminyaka emininzi yokuqokelela, ishishini lithathe inxaxheba kumboniso wasekhaya nakwamanye amazwe ngaphezu kwamaxesha e-100, iimpawu zoqoqosho lomboniso wokuhamba komkhweli, ukuhamba kolwazi, ukuhamba kwemali, njl njl. , ukwandisa ulwazi kunye nokwandisa ijelo, ukukhuthaza ukuthengisa, ukusasazeka kwebrand, nako kunokubonelela amashishini ngophuhliso lobugcisa kunye namathuba enkonzo, ngoko ke, amaShishini kufuneka enze umsebenzi oqinileyo kwintengiso yomboniso, ukuze ukusinda kunye nophuhliso lwamashishini kuqoqosho lomboniso kwi. eli qonga ukuphumeza impumelelo.
1. Yazi uninzi lwabathengi abanokubakho
Enye kukuzuza iingenelo kubuncwane.Ukuvumela amashishini athatha inxaxheba ukuba afumane inzuzo evulelekileyo yokuthelekisa kwiimveliso, kubuchwepheshe, kwimveliso, kwintengiso neminye imiba, ukunciphisa amathuba eendleko zezibonelelo zasekhaya, kunye nokwandisa ukukhuphisana okubanzi kweendawo ezibamba iqhaza kunye namashishini athatha inxaxheba.I-80% ngabathengi abatsha abanokubakho, kwaye ubulungisa buzisa abathengi abatsha abakwizinga eliphezulu kubabonisi.Kwiimveliso kunye neenkonzo zeenkampani ezithatha inxaxheba, banokufikelela kwiziphumo ezingcono kunye nokuvuna.
2. funda koontanga
Indawo yokubonisa inika ithuba lokufunda imeko yokukhuphisana, umphumo weli thuba awunakulinganiswa.Apha, ukusetyenziswa kwabakhuphisana nokubonelela ngeemveliso, amaxabiso kunye nezicwangciso zokuthengisa kunye neminye imiba yolwazi, kukunceda wenze isicwangciso sexesha elifutshane kunye nexesha elide.Amashishini ukuba athathe inxaxheba kumboniso ukwandisa iimarike ezintsha yindlela yokufumana isiphumo esiphindwe kabini ngesiqingatha somzamo, kodwa ngokude eyona ndlela isebenzayo
3. Tamp iqonga lophawu
Umboniso wezoqoqosho uneenzuzo ezinkulu eziqhutywa kushishino.Kumashishini athatha inxaxheba ekuthengiseni umboniso, iimveliso zawo azinakuboniswa kuphela ngokupheleleyo kumboniso, ziphucula ngakumbi ulwazi lwe-brand kunye nodumo, kodwa ngokuthengisa umboniso osebenzayo, unokuzisa ii-odolo kumashishini kunye nokutshintshiselana ngeenzuzo ezityebileyo kwezoqoqosho kubo.
